Marketing that inspires
I build structured, scalable marketing that stays aligned with sales and customer-facing teams, so it drives real outcomes, and I create campaigns that make complex technology feel clear, engaging, and easy to care about.
Thoughts on Marketing
Why I Do What I Do
I believe in a future where AI is used with purpose, where products are built responsibly, and where people are free to focus on meaningful, creative work while machines take on the repetitive and forgettable. Progress should not be defined by speed alone, but by whether what we build is intentional, sustainable, and aligned with real outcomes.
In that world, marketing plays a more foundational role. It is not just how things are promoted, but how they are understood, shaped, and brought to the market with clarity and intention. It creates alignment between product, sales, and customer experience, so what is built, what is communicated, and what is delivered all move in the same direction.
That is where I focus my work. I build structured, scalable marketing systems that connect to real business outcomes and hold up beyond the moment of launch. At the same time, I create campaigns that make complex technology feel clear, engaging, and easy to care about, so the work is both effective and accessible.
I am especially drawn to work that sits at the intersection of technology and impact, partnering with environmental and sustainability nonprofits as well as tech-forward enterprises. The common thread is building things that matter and bringing them into the world in a way that is clear, responsible, and aligned.
The goal is marketing that feels connected to the bigger picture. Technology becomes easier to understand, organizations operate with greater alignment, and progress becomes not just faster but more intentional and meaningful.
Recent Projects
Urban Bee Lab
About Urban Bee Lab:
Urban Bee Lab focuses on advancing pollinator health through data-driven insights, combining real-time hive telemetry, environmental monitoring, and applied research to better understand and support bee populations. The work centers on translating complex ecological and hive data into actionable guidance for beekeepers, researchers, and organizations, enabling more informed decisions around hive management, placement, and sustainability practices. Alongside this, the initiative contributes to broader environmental impact efforts by connecting technology, education, and community engagement to strengthen pollinator ecosystems and the systems that depend on them.
Learn more at Urban Bee Lab
My role:
I am building the marketing and growth foundation by developing fundraising programs, structuring a full-funnel marketing strategy, and creating partnerships that expand awareness and engagement in ways that feel both purposeful and energizing. In parallel, I am shaping eCommerce strategies that turn curiosity about bees and environmental impact into tangible support, creating thoughtful pathways for people and organizations to participate. The focus throughout is on building momentum that not only sustains the work, but helps it grow in a way that is engaging, accessible, and built to last.
Syntex[data]
About Syntex[data]
Syntex [data] develops applied AI solutions that translate complex environmental and operational data into practical, real-world intelligence, with a focus on sustainability, agriculture, and infrastructure. Its products, including Bee House and CleanEx, are designed to capture and analyze live data streams to support healthier ecosystems, improve environmental outcomes, and enable organizations to make more informed, timely decisions. Bee House focuses on real-time hive monitoring and pollinator health, while CleanEx applies similar intelligence to environmental cleanliness, waste detection, and maintenance optimization across physical spaces.
Learn more about Syntex[data]
My role:
I am leading the go-to-market strategy for both Bee House and CleanEx, defining positioning, messaging, and launch plans that align product capabilities with clear market needs. This includes building the foundational marketing programs, identifying target segments, and creating the pathways that connect product value to adoption, ensuring each solution is introduced in a way that drives both awareness and measurable growth.
![syntex[data]](https://static.wixstatic.com/media/e66f78_39004e10730f461c8512350a5583d1c5~mv2.png/v1/crop/x_0,y_2,w_1536,h_733/fill/w_660,h_310,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/syntex%5Bdata%5D.png)
CyberDD
About CyberDD
CyberDD provides a structured way to evaluate cybersecurity risk during mergers, acquisitions, and investment transactions by consolidating fragmented diligence inputs into a single, decision-ready model. The platform brings together questionnaires, documentation, cloud data, and external exposure signals into one workspace, allowing deal teams to clearly understand a target company’s security posture within the timeline of an active transaction.
Designed for live deal environments, CyberDD replaces manual, consultant-heavy workflows with a streamlined assessment that delivers clear, structured risk visibility. The result is faster diligence, more informed valuation, and fewer late-stage surprises.
Learn more about CyberDD
My role
I am leading the go-to-market strategy for CyberDD, defining its positioning within the M&A diligence process and translating technical capabilities into clear, decision-oriented value for deal teams.
In parallel, I am building the foundational marketing programs that drive awareness and adoption, including thought leadership, targeted outreach, and sales enablement. The focus is on aligning CyberDD with how transactions actually operate, ensuring it becomes a standard part of diligence workflows rather than a reactive add-on.
Addison Marketing
About Addison Marketing
Addison Marketing builds marketing systems for companies with complex or technical products. The work turns what a product does into clear language that buyers understand and can act on, then carries that through into campaigns, content, and sales materials so the story holds from first touch through purchase.
The focus is on technology companies, sustainability and environmental organizations, and teams bringing new products to market where explanation and trust are required before a sale can happen. Addison Marketing replaces disconnected efforts with a defined structure: clear positioning, direct messaging, and programs built to drive either awareness or conversion. Every program is tied to specific KPIs and tracked against performance so results are visible and adjustments are made based on data, not assumptions.
Learn more about Addison Marketing
My role
As the founder of Addison Marketing, I define how products are positioned, described, and introduced to the market. I build the messaging, identify the right audiences, and ensure marketing and sales are working from the same foundation.
I also build and run the marketing programs. Awareness work focuses on category definition, credibility, and visibility. Lead generation focuses on conversion through strong content, clear buyer paths, and alignment with how customers evaluate and purchase. All work is measured against defined KPIs and adjusted based on performance to drive consistent pipeline and growth.
